The Publicity Lead generally serves as a board member and plays a vital role in building public awareness and audience engagement for VTW’s productions and events. In this dual capacity, the individual not only leads promotional strategies but also serves as a key member of the Marketing and Communications team. This individual works closely with show producers and directors to lead strategic promotional efforts. This role is ideal for someone who enjoys collaboration, creativity, and utilizing modern communication tools to promote the arts

Key Responsibilities:

• Develop and execute marketing and communication plans for each production
• Manage promotion budgets in coordination with the executive/production teams
• Coordinate with directors, graphic designers and creative service providers
• Ensure consistency in branding across all media
• Draft press releases and promote productions to local and regional media outlets
• Act as a media liaison to generate interest and coverage for all VTW events
• Coordinate strategy and execution amongst social media, newsletter and website teams
• Promote community involvement and partnerships to expand VTW’s visibility by coordinating with sponsorship team
• Provide promotional support for VTW’s broader corporate events and initiatives
• Advise the VTW Board on effective marketing and communication strategies