We will look at best practices in how to communicate to our volunteers to ensure that we are sending the same message that our audience is receiving.
There is no question that digital transformations have accelerated since the pandemic started. If there is one thing the past year has showed us is that video has been at the center of that transformation, not only for education, connections, marketing, or sales purposes, but in all areas where people and stories are involved. Whether through live Zoom calls, virtual events or webinars and video messaging in general, the use of video has flourished. According to the State of Video Report – 2020 Edition* (now in its seventh year), the use of one-to-one video exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year over year. And the trend is only going up. Undeniably, video is here to stay. So how can Volunteer Managers adopt and use video? In this article we will examine the ways video can be used throughout the volunteer life cycle and give some examples that you can easily adapt to your own reality. We are also going to discuss the technology needed to create these videos (spoiler alert, you probably already have what you need to create a quality video). Finally, from our experience, we are going to give some tips on how to produce high quality and engaging videos. Lights, camera, action!
Volunteering as a family not only allows you to spend more quality time as a family, but it also helps teach important values such as compassion and empathy to children. Want to volunteer but don’t have any ideas on what to do? Click here to find out more: