Fundraising at its essence is storytelling. Connecting with donors means showing them how their donation can change the world through the lens of your nonprofit. It requires patience, incredible emotional intelligence and a great story.
Those with significant wealth and capacity to make major gifts are often afforded the greatest influence in shaping the impact their gifts will create and in turn shaping broader society through their philanthropy; where those whose gifts may be in the hundreds of dollars or less are not often afforded the opportunity to influence the impact of their gift. It feels like each dollar is a vote - and the more dollars the more votes, and thus the more influence you have as a donor - this is very similar to the democratic system in the US, here in Canada and frankly around the world. Those with money buy influence, however in large part the donors with the greatest influence and capacity don't share the diversity of the broader Canadian public. Are we missing the important nuances in philanthropy? And how do we ensure the interests of the very few don't terminate the interests of the many who have comparatively smaller means?
Do you have issues getting your members to engage in volunteering with your Association? Do you have a succession plan that looks at who your members are and what motivates them to volunteer for your Association? Have you provided education and training and tools and resources on best practices in volunteer engagement in your Association? Does your website reflect the opportunities and benefits of volunteering in your Association? OK that was 4 questions…. if you answer no to any of these you need to ask yourself what can you do to make volunteerism attractive to your members and once you have them engaged, how do you support them through their tenure as a volunteer.